RO WALKS TO ASAP
MILAN DESIGN WEEK 2018
Rossana Orlandi Walks to ASAP is the title of the event held at the ASAP LTD SpA showroom in Milan, where Rossana Orlandi, founder of the Milanese gallery of the same name, a center of reference for design and avant-garde lifestyle, brings the creations of 20 designers, among the most exciting names on the international scene. Works by Alcarol, Anotherview, Maarten Baas, Pieke Bergmans, Nacho Carbonell, Matteo Casalegno, Studio deFORM, G + G, Heewon Kim, Kiko Lopez, Enrico Marone Cinzano, Matthew McCormick, Lucia Bubilda Nanni, Wonmin Park, Poetic Lab, Damiano Spelta, Joost van Bleiswijk, Sander Wassink, Pietro Travaglini.
ABOUT ROSSANA ORLANDI
Orlandi’s eye for spotting design talent is legendary. Her voice as a curator—which rings loud and clear throughout the space—has led many to view her as a sort of design Yoda. Combine this fact with her signature white, big-framed sunglasses and her playful fashion sense, which falls in line with Iris Apfel’s, and a mythic quality emerges.
“She’s like the Anna Wintour of design,” Mastrangelo says. “She’s got that vibe, at least.” The Dutch trend forecaster Lidewij Edelkoort, a friend of Orlandi’s, agrees, “She’s made a cartoon of herself. And it works.”